Your Germany Payments Guide

eWallets are king when it comes to online shopping in Germany

While cards remain a popular payment method for other European countries, German shoppers instead are favouring eWallets for online purchases. Specifically, 68% of digital buyers in Germany are choosing to pay with a mobile wallet. Germany is also a major market for Buy Now Pay Later (BNPL) payments and is projected to account for 32% of all BNPL transactions in Europe in 2024.

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Payment type breakdown for German digital buyers

68%

Online payment services

53%

By invoice

47%

Direct debit

39%

Debit card

38%

Credit card

25%

Prepaid cards or vouchers

20%

Cash in advance

Cash on delivery

Top countries German shoppers buy from

China

United States

United Kingdom

Popular payment methods

Device preference for online shopping

66%

Smartphone

54%

Laptop

34%

Desktop PC

28%

Tablet

Top eCommerce segments in Germany

Clothing

Shoes

Books, movies and games (excluding downloads)

Drugstore and health products

Uncover more payment insights for business growth

Discover essential payment insights into the German and other sought-after markets in our Global Payments Outlook. Our report delves into local shopper, economic and eCommerce trends for North America, Europe, LATAM, APAC and MENA, unearthing vital opportunities for business expansion.

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A forward glance at eCommerce in Germany

billion eCommerce market size by 2026

of all online payments will be made using an eWallet by 2027

billion Buy Now Pay Later transaction value by 2029

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Your Germany payments guide

Germany’s a major eCommerce market, with 44.66 million eCommerce users. Our market guide provides vital insights into Germany’s surging digital landscape to aid business growth.