UK shoppers are opting for cards at the checkout

UK shoppers are opting for cards at the checkout

Taking a look at popular online payment methods in the UK, debit cards were a clear front-runner. This was the case for a majority (66%) of digital buyers in 2023, with online payment services (58%) and direct debit (56%) the next most popular payment methods.  

Payment type breakdown for UK digital buyers

66%

Debit card

58%

Online payment services

56%

Direct debit

46%

Credit card

16%

Prepaid cards and vouchers

14%

Cash on delivery

11%

By invoice

10%

Cash in advance

Top countries UK shoppers buy from  

China

China

 

US

United States

 

DE

Germany 

 Popular payment methods 

PayPal (1)
Gpay
Visa (2)
Mastercard (1)
ApplePay

Device preference for online shopping 

48%

Mobile phone

40%

Computer

13%

Tablet

Top eCommerce segments in the UK

Clothing

Clothing

Shoes

Shoes

Book movies and games

Books, movies and games (excluding downloads)

Food

Food and beverages (excluding restaurant delivery)

Uncover more payment insights for business growth

Discover essential payment insights into the UK and other sought-after markets in our Global Payments Outlook. Our report delves into local shopper, economic and eCommerce trends for North America, Europe, LATAM, APAC and MENA, unearthing vital opportunities for business expansion.  

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A forward glance at eCommerce in the UK

170

billion eCommerce market size by 2026

50% (1)

of all online payments will be made using an eWallet by 2027

109

billion in mobile commerce retail sales by 2027 

Elevate your payments strategy for the UK with emerchantpay

  • Popular local payment methods, including PayPal, Apple Pay and Google Pay™, allowing your consumers to pay how they choose.  
  • On the ground Account Manager with in-depth knowledge of the UK market and 24/7 technical support to assist with your day-to-day queries. 
  • Value-adding in-house and global acquiring services with a wide range of processing and settlement currencies, to help you accept cross-border payments smoothly.  

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