
eWallets are king when it comes to online shopping in Germany
While cards remain a popular payment method for other European countries, German shoppers instead are favouring eWallets for online purchases. Specifically, 68% of digital buyers in Germany are choosing to pay with a mobile wallet. Germany is also a major market for Buy Now Pay Later (BNPL) payments and is projected to account for 32% of all BNPL transactions in Europe in 2024.
Payment type breakdown for German digital buyers
Online payment services
By invoice
Direct debit
Debit card
Credit card
Prepaid cards or vouchers
Cash in advance
Cash on delivery
Top countries German shoppers buy from
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China
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United States

United Kingdom
Popular payment methods
Device preference for online shopping
Smartphone
Laptop
Desktop PC
Tablet
Top eCommerce segments in Germany

Clothing

Shoes

Books, movies and games (excluding downloads)

Drugstore and health products
Uncover more payment insights for business growth
Discover essential payment insights into the German and other sought-after markets in our Global Payments Outlook. Our report delves into local shopper, economic and eCommerce trends for North America, Europe, LATAM, APAC and MENA, unearthing vital opportunities for business expansion.

A forward glance at eCommerce in Germany

billion eCommerce market size by 2026

of all online payments will be made using an eWallet by 2027
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billion Buy Now Pay Later transaction value by 2029
Maximise your payments strategy for Germany with emerchantpay
- Popular local payment methods, including SEPA Direct Debit, Giropay and PayPal, allowing your consumers to pay how they choose.
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