![Cards are the preferred way to pay in the UK-1 Cards are the preferred way to pay in the UK-1](https://resources.emerchantpay.com/hubfs/Market%20Guide%20-%20UK/Cards%20are%20the%20preferred%20way%20to%20pay%20in%20the%20UK-1.png)
Debit cards are the payment method of choice among Brits
Want to know what's the go-to payment type for Brits? Here’s a hint: Two-thirds (66%) of digital buyers in the nation paid with debit cards in 2022, which is over triple (32%) the use of this payment solution in 2021.
Market share of UK’s preferred payment methods
Debit card
Online payment services
Direct debit
Credit card
Prepaid cards/vouchers
Cash on delivery
By invoice
Cash in advance
UK’s most popular payment methods by usage
Top performing eCommerce segments in the UK
![Clothing and footwear Clothing and footwear](https://resources.emerchantpay.com/hubfs/Market%20Guide%20-%20Brazil/Clothing%20and%20footwear.png)
Fashion
![Electrical goods Electrical goods](https://resources.emerchantpay.com/hubfs/Market%20Guide%20-%20Germany/Electrical%20goods.png)
Electronics
![0123007c-6e05-4173-b379-9d62b27c062a 0123007c-6e05-4173-b379-9d62b27c062a](https://resources.emerchantpay.com/hubfs/0123007c-6e05-4173-b379-9d62b27c062a.png)
Toys, Hobby & DIY
![Beauty_Health_ Personal_Household Care Beauty_Health_ Personal_Household Care](https://resources.emerchantpay.com/hubfs/Downloadable%20content/Beauty_Health_%20Personal_Household%20Care.png)
Beauty, Health, Personal & Household Care
Ready to attract more customers?
Learn more about the UK and other sought-after regions you can expand across North America, Europe, LATAM, APAC, and MENA in our Global Payments Outlook to extend your local and global reach.
![7c6b27b6-b269-4a1a-865c-59fe0592e5ca 7c6b27b6-b269-4a1a-865c-59fe0592e5ca](https://resources.emerchantpay.com/hs-fs/hubfs/Downloadable%20content/7c6b27b6-b269-4a1a-865c-59fe0592e5ca.png?width=876&height=753&name=7c6b27b6-b269-4a1a-865c-59fe0592e5ca.png)
Projections for eCommerce in the UK
![eCommerce eCommerce](https://resources.emerchantpay.com/hs-fs/hubfs/Market%20Guide%20-%20UK/eCommerce.png?width=177&height=186&name=eCommerce.png)
eCommerce
US$230.36 billion by 2027
UK’s eCommerce is gaining traction and is predicted to reach US$230.36 billion – an uptick from 2022’s $140.10 billion.
Want to tap into the UK market? We can get you there!
For eCommerce merchants aspiring to gain a foothold in the UK, below are the highlights of the country’s eCommerce and payments ecosystem you need to keep note of:
![White Arrow White Arrow](https://resources.emerchantpay.com/hubfs/Market%20Guide%20-%20UK/White%20Arrow.png)
Card payments are a national favourite way to pay, with debit cards taking precedence as the go-to payment type
![White Arrow White Arrow](https://resources.emerchantpay.com/hubfs/Market%20Guide%20-%20UK/White%20Arrow.png)
Smartphones are the preferred device when shopping online for more than two-thirds (69%) of Brits
![White Arrow White Arrow](https://resources.emerchantpay.com/hubfs/Market%20Guide%20-%20UK/White%20Arrow.png)
BNPL services are sweeping the nation, with 17 million Brits tapping into this payment option.
With a trusted payment service provider like emerchantpay by your side, gaining access to the UK market has never been easier. Our market-specific expertise and robust solutions make the process seamless. To further enable your business growth, be sure to download our latest Global Payments Outlook, which provides valuable data-driven insights. Don't wait - fill out the form below today!
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![Want to tap into the UK market Want to tap into the UK market](https://resources.emerchantpay.com/hs-fs/hubfs/Market%20Guide%20-%20UK/Want%20to%20tap%20into%20the%20UK%20market.png?width=550&height=534&name=Want%20to%20tap%20into%20the%20UK%20market.png)