
Debit cards are the payment method of choice among Brits
Want to know what's the go-to payment type for Brits? Here’s a hint: Two-thirds (66%) of digital buyers in the nation paid with debit cards in 2022, which is over triple (32%) the use of this payment solution in 2021.
Market share of UK’s preferred payment methods
Debit card
Online payment services
Direct debit
Credit card
Prepaid cards/vouchers
Cash on delivery
By invoice
Cash in advance
UK’s most popular payment methods by usage
Top performing eCommerce segments in the UK

Fashion

Electronics

Toys, Hobby & DIY

Beauty, Health, Personal & Household Care
Ready to attract more customers?
Learn more about the UK and other sought-after regions you can expand across North America, Europe, LATAM, APAC, and MENA in our Global Payments Outlook to extend your local and global reach.

Projections for eCommerce in the UK

eCommerce
US$230.36 billion by 2027
UK’s eCommerce is gaining traction and is predicted to reach US$230.36 billion – an uptick from 2022’s $140.10 billion.
Want to tap into the UK market? We can get you there!
For eCommerce merchants aspiring to gain a foothold in the UK, below are the highlights of the country’s eCommerce and payments ecosystem you need to keep note of:

Card payments are a national favourite way to pay, with debit cards taking precedence as the go-to payment type

Smartphones are the preferred device when shopping online for more than two-thirds (69%) of Brits

BNPL services are sweeping the nation, with 17 million Brits tapping into this payment option.
With a trusted payment service provider like emerchantpay by your side, gaining access to the UK market has never been easier. Our market-specific expertise and robust solutions make the process seamless. To further enable your business growth, be sure to download our latest Global Payments Outlook, which provides valuable data-driven insights. Don't wait - fill out the form below today!
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