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Digital payments are on the rise

68% of payments in Germany were with online payment services in 2022. PayPal took the top spot as the most used online payment brand by nearly (91%) online consumers in Germany in 2022. Stay ahead of the curve and adjust your payments offering to the preferences of your target audience.

Most popular online payment methods in Germany by usage

Market share of Germany's preferred online payment options

68%

Online payment services

57%

By invoice

50%

Direct debit

37%

Credit card

35%

Debit card

26%

Prepaid cards/vouchers

20%

Cash in advance 

7%

Cash on delivery 

Top performing eCommerce segments in Germany

Clothing and footwear

Fashion

Electrical goods

Electronics 

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Toys, Hobby & DIY

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Beauty, Health, Personal & Household Care

Dive in global markets with ease

Learn more about the eCommerce and payments sector in Germany, including other sought-after markets (LATAM, MENA, Europe, North America, and APAC) in our Global Payments Outlook to engage new customers.

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Projections for eCommerce in Germany

eCommerce

eCommerce

US$175.25 billion by 2027

Germany’s eCommerce sales are predicted to have another leap forward in 2027, reaching US$175.25 billion. Keep up to speed with the momentum of online shopping and increase your conversions.

Ready to extend your reach in the German market?

Germany is undoubtedly a prime eCommerce market in Europe. Brands looking to expand in Germany need to drill in the local eCommerce landscape and customers’ unique buying expectations.

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Germany accounts for 81% of the eCommerce market penetration in Europe

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Digital payments and online payment services are widely utilised by local consumers

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Smartphone adoption is trending across the nation, with 69% of German shoppers tapping into this channel to purchase online.

A dedicated payment service provider like emerchantpay with experienced local teams across the board can help you navigate the intricacies of local languages, acquiring, and regulations. Grab your copy of our latest Global Payments Outlook for in-depth insights to help you grow your business by filling out the form below.

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Download your full copy of The Global Payments Outlook