What’s inside?
In our regional roundup series so far, we’ve covered Germany, the United Kingdom and Benelux and now we’re leaving Europe to explore the eCommerce landscape in India.
We take a look at how buyer penetration and internet usage are set to grow in the next few years and what this could mean for the eCommerce market in India. This report features useful insights into the different online shopper demographics that will enable you to refine your targeting and strategy.
We also share data that shows how COVID-19 has accelerated existing eCommerce trends and impacted the way that many businesses operate in India.
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Catering to local payment preferences in India
Many Indian consumers prefer to use domestic solutions when making payments. Therefore, it’s important that businesses looking to expand their eCommerce offering in India are familiar with the range of digital payment methods that are used in this region. Mobile commerce is also on the rise in India, so it is important to incorporate mobile into your strategy to appeal to India’s growing online audience.
Consumer payment preferences
Online shopping trends
