--- title: "Regional roundup 2021: India | emerchantpay" description: Our report zones in on the eCommerce landscape in India, providing tips for effectively expanding into this region and boosting your online performance. image: https://resources.emerchantpay.com/hubfs/EMP%20Social%20Media/India%20Social%203%20LI-FB-1256x628.png --- [![Emerchantpay](https://resources.emerchantpay.com/hs-fs/hubfs/raw_assets/public/emerchantpay_June2021/images/emerchantpay-logo-transparent.png?width=914&height=322&name=emerchantpay-logo-transparent.png "Emerchantpay")](https://www.emerchantpay.com/) [Contact Us](https://www.emerchantpay.com/contact-us/) [Log In](https://partner-resource-centre.emerchantpay.com/login) - SOLUTIONS - PRODUCTS - [Online payments](https://www.emerchantpay.com/online-payments/) - [POS terminals](https://www.emerchantpay.com/pos-terminals/) - [Card issuing](https://www.emerchantpay.com/card-issuing/) - SERVICES - [Acquiring](https://www.emerchantpay.com/acquiring/) - [Global payment methods](https://www.emerchantpay.com/global-payment-methods/) - [Platforms and partnerships](https://www.emerchantpay.com/platforms-partnerships/) - [Reporting](https://www.emerchantpay.com/reporting/) - [Risk and fraud management](https://www.emerchantpay.com/risk-fraud-management/) - INDUSTRIES - [eCommerce](https://www.emerchantpay.com/e-commerce/) - [Retail](https://www.emerchantpay.com/retail/) - [Small Businesses](https://www.emerchantpay.com/small-business/) - [Travel](https://www.emerchantpay.com/travel/) - [Gambling](https://www.emerchantpay.com/gambling/) - [Forex](https://www.emerchantpay.com/forex/) - COMPANY - [About us](https://www.emerchantpay.com/about-us/) - [Careers](https://www.emerchantpay.com/careers/) - [Events](https://www.emerchantpay.com/events/) - [Press and media](https://www.emerchantpay.com/press-and-media/) - [Licenses and certifications](https://www.emerchantpay.com/certifications/) - PARTNERS - RESOURCES - INSIGHTS - [Blog](https://www.emerchantpay.com/insights/) - [Downloadables](https://www.emerchantpay.com/downloadables/) - [Videos](https://www.emerchantpay.com/videos/) - DOCUMENTATION - [Documentation](https://docs.emerchantpay.com/) - [API reference](https://emerchantpay.github.io/gateway-api-docs/) - [SDKs](https://github.com/eMerchantPay/) - [Partner resource centre](https://partner-resource-centre.emerchantpay.com/login) - SOLUTIONS - PRODUCTS - [Online payments](https://www.emerchantpay.com/online-payments/) - [POS terminals](https://www.emerchantpay.com/pos-terminals/) - [Card issuing](https://www.emerchantpay.com/card-issuing/) - SERVICES - [Acquiring](https://www.emerchantpay.com/acquiring/) - [Global payment methods](https://www.emerchantpay.com/global-payment-methods/) - [Platforms and partnerships](https://www.emerchantpay.com/platforms-partnerships/) - [Reporting](https://www.emerchantpay.com/reporting/) - [Risk and fraud management](https://www.emerchantpay.com/risk-fraud-management/) - INDUSTRIES - [eCommerce](https://www.emerchantpay.com/e-commerce/) - [Retail](https://www.emerchantpay.com/retail/) - [Small Businesses](https://www.emerchantpay.com/small-business/) - [Travel](https://www.emerchantpay.com/travel/) - [Gambling](https://www.emerchantpay.com/gambling/) - [Forex](https://www.emerchantpay.com/forex/) - COMPANY - [About us](https://www.emerchantpay.com/about-us/) - [Careers](https://www.emerchantpay.com/careers/) - [Events](https://www.emerchantpay.com/events/) - [Press and media](https://www.emerchantpay.com/press-and-media/) - [Licenses and certifications](https://www.emerchantpay.com/certifications/) - PARTNERS - RESOURCES - INSIGHTS - [Blog](https://www.emerchantpay.com/insights/) - [Downloadables](https://www.emerchantpay.com/downloadables/) - [Videos](https://www.emerchantpay.com/videos/) - DOCUMENTATION - [Documentation](https://docs.emerchantpay.com/) - [API reference](https://emerchantpay.github.io/gateway-api-docs/) - [SDKs](https://github.com/eMerchantPay/) - [Partner resource centre](https://partner-resource-centre.emerchantpay.com/login) [Contact Us](https://www.emerchantpay.com/contact-us/) [Log In](https://partner-resource-centre.emerchantpay.com/login) ![India-Regional report cover-800x800](https://resources.emerchantpay.com/hs-fs/hubfs/Other%20downloadable%20page%20assets/India-Regional%20report%20cover-800x800.jpg?width=500&height=500&name=India-Regional%20report%20cover-800x800.jpg "India-Regional report cover-800x800") # Regional roundup 2021: India #### Preparing for the next frontier of eCommerce ## What’s inside? In our regional roundup series so far, we’ve covered [Germany](https://resources.emerchantpay.com/regional-roundup-germany-download?hsLang=en), the [United Kingdom](https://resources.emerchantpay.com/regional-roundup-uk-2021-download?hsLang=en) and [Benelux](https://resources.emerchantpay.com/regional-roundup-benelux-download?hsLang=en) and now we’re leaving Europe to explore the eCommerce landscape in India. We take a look at how buyer penetration and internet usage are set to grow in the next few years and what this could mean for the eCommerce market in India. This report features useful insights into the different online shopper demographics that will enable you to refine your targeting and strategy. We also share data that shows how COVID-19 has accelerated existing eCommerce trends and impacted the way that many businesses operate in India. ## Download your copy ## Catering to local payment preferences in India Many Indian consumers prefer to use domestic solutions when making payments. Therefore, it’s important that businesses looking to expand their eCommerce offering in India are familiar with the range of digital payment methods that are used in this region. Mobile commerce is also on the rise in India, so it is important to incorporate mobile into your strategy to appeal to India’s growing online audience. ![emerchantpay_Global services](https://resources.emerchantpay.com/hs-fs/hubfs/Iconography/Green%20icons/emerchantpay_Global%20services.png?width=130&height=130&name=emerchantpay_Global%20services.png "emerchantpay_Global services") ##### Consumer payment preferences ![emerchantpay_eWallet](https://resources.emerchantpay.com/hs-fs/hubfs/Iconography/Green%20icons/emerchantpay_eWallet.png?width=130&height=130&name=emerchantpay_eWallet.png "emerchantpay_eWallet") ##### Online shopping trends ![emerchantpay_Customer](https://resources.emerchantpay.com/hs-fs/hubfs/Iconography/Green%20icons/emerchantpay_Customer.png?width=130&height=130&name=emerchantpay_Customer.png "emerchantpay_Customer") ##### Key demographic data #### Start preparing your next frontier of eCommerce in India [DOWNLOAD](https://www.resources.emerchantpay.com/regional-roundup-india-download#download-ebook) [![Emerchantpay](https://resources.emerchantpay.com/hs-fs/hubfs/raw_assets/public/emerchantpay_June2021/images/emerchantpay-logo-transparent-green.png?width=914&height=322&name=emerchantpay-logo-transparent-green.png "Emerchantpay")](https://www.emerchantpay.com/) - PRODUCTS - [Online payments](https://www.emerchantpay.com/online-payments/) - [POS terminals](https://www.emerchantpay.com/pos-terminals/) - [Card issuing](https://www.emerchantpay.com/card-issuing/) - SERVICES - [Acquiring](https://www.emerchantpay.com/acquiring/) - [Global payment methods](https://www.emerchantpay.com/global-payment-methods/) - [Platforms and partnerships](https://www.emerchantpay.com/platforms-partnerships/) - COMPANY - [About us](https://www.emerchantpay.com/about-us/) - [Careers](https://www.emerchantpay.com/careers/) - [Events](https://www.emerchantpay.com/events/) - RESOURCES - [Blog](https://www.emerchantpay.com/insights/) - [Documentation](https://docs.emerchantpay.com/) - [Partner resource centre](https://partner-resource-centre.emerchantpay.com/login) - - - - [Contact Us](https://www.emerchantpay.com/contact-us/) - [Cookies](https://www.emerchantpay.com/cookie-settings/) - [Terms of use](https://www.emerchantpay.com/terms-of-use/) - [Legal](https://www.emerchantpay.com/legal/) For the UK: emerchantpay Ltd is a duly authorised electronic money institution subject to the prudential supervision of the UK Financial Conduct Authority (Financial Services Register No. 900778). For the EU: emerchantpay collaborates with UAB Phoenix Payments, a duly authorised electronic money institution subject to the prudential supervision of the Bank of Lithuania, licence number LB000477. For the US: emerchantpay Corp. is a Registered Partner/ISO of Elavon, Inc. Georgia \[a wholly owned subsidiary of U.S. Bancorp, Minneapolis, MN\], and of Westamerica Bank, Santa Rosa, CA.   Copyright © emerchantpay Ltd 2007 – 2024. All rights reserved. emerchantpay is a registered trade mark. Any unauthorised use is expressly prohibited  .