New World, One Market

Report highlights:

• 55% of consumers are likely to buy from Western Europe and 45% from Northern Europe.
• Despite ‘support local’ movements in the wake of the pandemic, buying from local retailers only matters to 14% of British shoppers, and only 8% prefer to buy from the UK.
• One in five people believe that most online reviews are fake, yet they remain an important consideration for nearly a third of shoppers.
• Attitudes to free delivery vary by generation, with 76% of Gen Z willing to pay more for a product if free delivery is on offer.
• Nearly half (46%) of shoppers feel that there is a greater risk of fraud now than before the pandemic; the most common course of action taken against fraud is shopping from brands they know and trust.