How hotels can combat rising cancellation rates

More choice isn’t always a good thing for hotels.

The growing trend of giving travellers more flexibility is beneficial for customer choice, but it comes with its problems too. One of these is the rising rate of free hotel cancellations, which is a concern for properties within the travel industry.

This, however, isn’t holidaymakers’ fault. Avoidable factors, such as not doing market research and therefore pricing rooms too high, are a contributing factor. So, how do you maintain your standard hotel cancellation policy while reducing the number of people who use it?

Check our infographic and stop people from searching ‘how do you cancel a hotel reservation?’ online.

Who’s up for some free breakfast?


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