eCommerce payment methods in Europe

28%

Credit card 

14%

Debit card

14%

Direct debit

12%

Digital wallet

12%

Bank transfer

2%

Account-to-account

0%

Cash

10%

Other (BNPL, prepaid vouchers etc)

Europe’s most popular payment methods

EMP_GooglePay
EMP_ApplePay
EMP_PayPal
Sepa
EMP_Vpay_Logo
EMP_MyBank_Logo
 

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Mobile wallet adoption in Europe

Norway (1)

94%

Norway

 

Denmark (1)

85%

Denmark

 

Switzerland

83%

Switzerland

 

EU

72%

European Union

Germany

63%

Germany

Spain

53%

Spain

Europe's leading export destinations

US

United States

 

China

China

Japan

Japan

Top eCommerce segments in Europe

EMP_Icon_Electronics

Fashion

EMP_Icon_Fashion

Electronics

EMP_Icon_Food

Hobby and leisure 

EMP_Icon_Beauty

Furniture and homeware  

Want to grow your customer base?

Explore essential insights into Europe and other high-potential regions, including North America, LATAM, APAC, and MENA, in our Global Payments Outlook. Unlock new opportunities and expand your reach with the right payment strategies. 

EMP_CoverTablet (3)
A forward glance at payments and eCommerce in Europe (1)

A forward glance at payments and eCommerce in Europe

40%
of eCommerce payments will be made via eWallets in 2027. 

16% 

of global import and exports are contributed by EU nations. 

32%

was the annual increase in cross border eCommerce sales in Europe, which accounted for EUR 237 billion. 

Looking to expand into the European market? We’re here to help!

For eCommerce merchants looking to thrive in Europe, here are the key insights into the region’s eCommerce and payments landscape that you need to know. 

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United Kingdom, France and Germany are the top contributors to the European eCommerce market.  

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Europe, particularly Northern (98%) and Western Europe (95%), boasts the highest internet penetration rate, making it the ideal region for eCommerce growth. 
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The European social commerce market reached USD 92 billion in 2024, growing at a rate of 24.4% annually. 

 

Expanding into the European market is seamless with a trusted payment partner like emerchantpay. Our expertise and tailored solutions ensure a smooth entry and sustainable growth. For valuable, data-driven insights to support your expansion, download our latest Global Payments Outlook. Get started today by filling out the form below! 

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Looking to expand into the European market We’re here to help!