Germany is the largest economy in Europe and a sought-after market for online sales. eCommerce and digitalisation are indispensable to the country’s retail sector, with payment methods like PayPal being a national favourite in online payments for 27% of the population. The domestic eCommerce market size is projected to hit $174,125 million by 2025, which can usher global merchants into new business growth opportunities.
73% of transactions in Germany were with Giropay in 2021
Local payment methods like Giropay are a must-have in Germany and their acceptancecan help youaccess$127 billion in the country's eCommerce spending. Stay ahead of the competition bylocalising and tailoringyour offering to your target audience.
Most popular online payment methods in Germany by usage
Market share of Germany's preferred online payment options
27%
PayPal
23%
Bank transfer
14%
Credit card
7%
Invoice payments
5%
Klarna
3%
Afterpay
2%
Sofort
2%
Giropay
Top eCommerce segments in Germany
Accommodation
Clothing and footwear
Electrical goods
Food and drink
Explore global markets with confidence
Learn more about Germany's eCommerce industry, including other key regions (Europe, LATAM, APAC, North America and MENA) in our Global Payments Outlook and tap into new customers worldwide with ease.
Predictions for eCommerce and mCommerce in Germany
eCommerce
$174,125 million by 2025
Germany’s eCommerce sales could have another leap forward in 2025, totalling $174,125 million.Stay up to pace with the momentum of online shoppingand maximise your conversions.
mCommerce
$80,533 million by 2025
mCommercein Germany is growing at breakneck speed, marking a tenfold increase from 2021’s $44,921 million to 2022’s $54,213 million. By 2025, transactions made via smartphone are expected to climb to $80,533 million.
Ready to expand your footprint in the German market?
Germany is the fastest-growing European nationbut to achieve traction, international merchants need to understand the local eCommerce ecosystem and customers’ unique buying preferences:
Local payment solutions are trending among German consumers
Smartphone adoption and mobile/online payments are favoured
Cross-border commerce with imports from Germany continues to increase
A dedicated payment service provider like emerchantpaywith experienced local teams across the board canhelp you navigate the intricacies of local languages, acquiring, and regulations. Grab your copy of our latest Global Payments Outlook for in-depth insights to help you grow your business by filling out the form below.
Download your full copy of The Global Payments Outlook
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