Are you eyeing the Brazilian marketto ramp up your eCommerce sales and revenue? Our regional market guide has everything you need to achieve it.
Brazil is the largest economy in Latin America with Gross Domestic Product (GDP) that hit $1.6 trillion in 2021, holding immense potential for long-term global business success. Brazilian consumers are avid for digitalisation and traditional payment methods at once; while mCommerce adoption is surging and the majority (64%) of Brazilians are tapping into smartphones for online shopping, card usage is also high. In 2021, Mastercard ranked as the top card scheme by 45%of Brazilian cardholders.
Payments in Brazil are card-first
Credit cards are favoured by Brazilian consumers, as 38% choose this payment solution for their online purchases. Along with Mastercard (45%) and Visa (27%), local card schemes such as ELO and cash-based payment options like Boleto Bancário are gaining traction. At the same time, PIX, a popular bank transfer payment option enabled by a QR code, is also winning ground in Brazil. Keep your finger on the pulse of Brazil's diverse payment preferences for a successful business expansion.
Market share of Brazil's payment methods of choice
38%
Credit card
19%
Debit card
18%
Bank transfer
5%
Klarna
5%
BoletoBancário
4%
PayPal
2%
Mercado Pago
2%
PicPay
Popular payment methods in Brazil
Best-selling eCommerce categories in Brazil
Electrical goods
Food and drinks
Clothing and footwear
Travel
Gain footing in global markets today
Stay in the loop of what's trending in Brazil's eCommercesector, including other dynamic regions, such as LATAM, North America, Europe and MENA, in our Global Payments Outlook and drive conversions seamlessly.
Brazil's eCommerce market in 2025 is expected to grow four times larger ($79,477 million) than in 2022($49,383 million). Stay up to speed with how Brazilians choose to shop online and maximise your profit margins.
mCommerce
$51,501 million by 2025
In 2021, almost seven out of ten (64%) Brazilian consumers made an online purchase using their smartphone, while mCommerce isseeing steady growth with a projected increasefrom$29,385 million in 2022 to $51,501 million by 2025.
Make payments in Brazil easy with emerchantpay
Brazil is the fastest-evolving region in LATAM, but to accomplish sustainable business success, global merchants need to understand the ins and outs of the local eCommerce landscape and customers' purchasing habits:
eCommerce is becoming the norm in Brazil, as 46% of local consumers made an online purchase in 2021.
International and local card schemes are widely adopted for online payments.
Digital payments in Brazil like Pix are growing in popularity.
With ongoing foreign exchange controls and other restrictions, access to the Brazilian market can be challenging for new entrants. But it doesn't have to be. With a trusted payment partner like emerchantpay with extensive and on-the-ground experience, you can tackle all things local payment legislation, local languages and acquiring. Get your copy of our latest Global Payments Outlook for deeper insights to help you expand and grow your business by filling out the form below.
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